Monday, May 11, 2009

Hirdy Girdy

Muccia Prada continues to stun with her inclusive philosophy of art, fashion, design and architecture – exactly what The Crystal Plumage gets turned on by.

Her latest incredible project sees her again working with Rem Koolhaas to create the Prada Transformer in South Korea.

In a recent interview in Interview magazine, they both take great pains to inform us this is not merely a “pavilion” … it is a space that is mutable: its 3 sides are shiftable by cranes to suit the intended purpose e.g. cinema, art or fashion. It is essentially a metal structure consisting of 3 shaped "walls": hexagon, circle, cross and rectangle and covered with material used to wrap abandoned planes. Genuis!

As Prada herself says:

"What makes this project so radical is this kind of ever-changing shape and form according to requests ... But this flexibility and changeability was crucial. The conent could be done any place, but the real invention is the architecture. The architecture is the only work that really defines a new way of doing things. I think this point is fundamental."

I think this is what impresses me the most about Prada as a designer. She isn't primarily focused on having her dresses worn at the latest Hollywood premiere … she really falls into the category of “visionary” and works with others at the top of their fields, such as Koolhaas to conceive her fantasies. Prada sets the pace, she doesn’t just attempt to keep up.

With evenings in the Transformer where famed directors discuss their favourite films and the infamous touring “Waist Down” skirts installation feature, who wouldn’t want to enter this bizarre futuristic tardis.

Next stop for this "amorphous" structure is Milan – could you include Sydney or Melbourne please, please, pretty please?

For more information or timetables for events see:

No comments: